What is the secret behind flattering media coverage of Apple’s products?


Apple-Store-Fifth-Avenue-Global-Annal

 

The secret of the flattering coverage that Apple’s products received in the past decade was the aggressive PR (Public Relations) efforts of the erstwhile CEO Steve Jobs. Back in the day, Jobs used to personally call important journalists and either mesmerized them or dominated them which is a well-known fact inside the media. Such is the impact of his PR practises that Apple still continues to benefit from it, years after he’s gone.

Source: Forbes, Apple

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