How Instagram and Vine are changing the product placement strategy of brands?


As traditional Hollywood talent is losing its sheen, the engagement levels of digital platforms is now equal to what TV used to have. Top performers on Instagram and Vine are getting paid anywhere from $20,000 to $50,000 for six-second to 15-second long posts for product placement in their network. The impact that Instagram has achieved forContinue reading “How Instagram and Vine are changing the product placement strategy of brands?”

What is the secret behind flattering media coverage of Apple’s products?


  The secret of the flattering coverage that Apple’s products received in the past decade was the aggressive PR (Public Relations) efforts of the erstwhile CEO Steve Jobs. Back in the day, Jobs used to personally call important journalists and either mesmerized them or dominated them which is a well-known fact inside the media. SuchContinue reading “What is the secret behind flattering media coverage of Apple’s products?”

The notion of not going for an MBA degree after turning entrepreneur could be damaging


In an article published in the Bloomberg Businessweek, Scott Rostan has mulled over an idea that how not having an MBA degree has kept entrepreneurs of some of the startups like WhatsApp, Tumblr from guiding it towards its prime themselves, while also evaluating the decision of Snapchat’s entrepreneur Evan Spiegel of putting down the $3bnContinue reading “The notion of not going for an MBA degree after turning entrepreneur could be damaging”

Proposition 8 Supreme Court ruling could boost California’s wedding industry


The Supreme Court ruling on Proposition 8 that came out on Wednesday proved to be good news for the gay and lesbian couples in California who can now legally marry in the state. However Supreme Court didn’t realised that its ruling can boost prospects for Golden State’s wedding industry. There’s no specific data available onContinue reading “Proposition 8 Supreme Court ruling could boost California’s wedding industry”

US regains top spot in confidence survey on FDI, beats China


US regain top spot as the top executive’s choice for FDI after a gap of 12 years. The reason behind this win for US is considered to have been its recourse towards sustainable and stable economic development in comparison to China. The United States was on fourth place in the same survey conducted in 2012. TheContinue reading “US regains top spot in confidence survey on FDI, beats China”

Hate selling Photographs? Adapt & Learn selling techniques for Photographers


Do you hate selling your photographs? If so, It’s time you adapt and start learning selling techniques for photographers Accept it or not but selling is a major problem for many photographers. When photographers turn professional, they want people to pay them for their work. They assume that their work has the potential to speakContinue reading “Hate selling Photographs? Adapt & Learn selling techniques for Photographers”

Imax and Paramount strengthen ties with new Five-Film deal


Imax and Paramount Pictures have strengthened business ties by entering into a pact to release five of the Hollywood studio’s upcoming films. The said movies are going to be including Michael Bay’s Transformers 4 in June 2014 and a co-production of Christopher Nolan’s Interstellar in November of the same year. Another three Paramount Pictures whichContinue reading “Imax and Paramount strengthen ties with new Five-Film deal”

Everyone’s going to find something interesting in “Mr. Selfridge”


The country that brought “Are You Being Served?” to you is now bringing “Mr. Selfridge,” for you.  The show is loosely based on the founding of a British retail institution (Selfridge & Co. department store, also known as Selfridges). The eight-part show begins on Sunday on PBS’ “Masterpiece.” The show stars Jeremy Piven as Harry Gordon Selfridge. SelfridgeContinue reading “Everyone’s going to find something interesting in “Mr. Selfridge””

Latest Iron Man 3 trailer reveals Mandarin and Tony Stark’s clash (VIDEO)


  The latest international trailer for Iron Man 3 has been launched on Tuesday making it the first project in phase two of Marvel after “The Avengers” from last year. The trailer gives the fans an extended peek inside the “Iron Man 3”. Though the first trailer was revealed in October, this latest trailer wasContinue reading “Latest Iron Man 3 trailer reveals Mandarin and Tony Stark’s clash (VIDEO)”