What is the secret behind flattering media coverage of Apple’s products?


  The secret of the flattering coverage that Apple’s products received in the past decade was the aggressive PR (Public Relations) efforts of the erstwhile CEO Steve Jobs. Back in the day, Jobs used to personally call important journalists and either mesmerized them or dominated them which is a well-known fact inside the media. SuchContinue reading “What is the secret behind flattering media coverage of Apple’s products?”

Explore yourself through language of colours


A successful project requires a perfect mix of several colors. Confused! As to what does colors have to do with a project, well this is what we realized during a workshop titled “True Colors”. We began our journey through True Colors by filling out its questionnaire and a fun presentation later which gave us anContinue reading “Explore yourself through language of colours”

Strategic communications of political parties in India: A PR Perspective


Coming from a Journalism background, I was quite amazed at times, looking at the people saying and treating media and people with no insight or analysis as to how it may stand against or in their favor in the coming future. Politicians and bureaucrats in India are a great example of this behavior. Even traditionalContinue reading “Strategic communications of political parties in India: A PR Perspective”