What is the secret behind flattering media coverage of Apple’s products?


  The secret of the flattering coverage that Apple’s products received in the past decade was the aggressive PR (Public Relations) efforts of the erstwhile CEO Steve Jobs. Back in the day, Jobs used to personally call important journalists and either mesmerized them or dominated them which is a well-known fact inside the media. SuchContinue reading “What is the secret behind flattering media coverage of Apple’s products?”

Facebook all set to leave Twitter behind in social media advertising with latest introduction of embeddable posts


With an aim to make Facebook posts the part of more public conversations, the company on Wednesday introduced embeddable posts that will be used by blogs and news organizations to include status updates, videos and photos in stories done by them from now on. The posts can be embedded in the same way as embedsContinue reading “Facebook all set to leave Twitter behind in social media advertising with latest introduction of embeddable posts”

Indian fashion photographer Maul Gohel makes it big at the FTV awards in Cannes


Indian Fashion Photographer Maul Gohel has recently received the honor of being selected among 25 international fashion and advertising photographers to win top award at the Cannes Film Festival 2013. Gohel’s journey till here wasn’t as simple as he happened to dropout from MBA in order to chase his dream. It isn’t just Bollywood starsContinue reading “Indian fashion photographer Maul Gohel makes it big at the FTV awards in Cannes”

BBC to air select Wimbledon matches in 3D this year


  The BBC is going ahead with its plans to broadcast some selected Wimbledon matches in 3D. The BBC is taking the endeavour as part of a two-year trial of the 3D technology. In the beginning, only semi-finals and finals have been singled out for airing. The service can be accessed by anyone with aContinue reading “BBC to air select Wimbledon matches in 3D this year”

Hate selling Photographs? Adapt & Learn selling techniques for Photographers


Do you hate selling your photographs? If so, It’s time you adapt and start learning selling techniques for photographers Accept it or not but selling is a major problem for many photographers. When photographers turn professional, they want people to pay them for their work. They assume that their work has the potential to speakContinue reading “Hate selling Photographs? Adapt & Learn selling techniques for Photographers”

Univision signs pact with BounceTV and plans to introduce services in seven markets


– Univision signs pact with BounceTV and plans to introduce services in seven markets including San Francisco, Boston, Miami, Denver, Sacramento, Raleigh, N.C., and Tampa. –          Following this deal Bounce TV’s penetration in US market will increase to 68% of US homes and now the presence of Bounce TV will reach 24 of 25 topContinue reading “Univision signs pact with BounceTV and plans to introduce services in seven markets”

Small Business Saturday takes a fair share of consumers this Black Friday and Thanksgiving season


-Small Business Saturday that is known for the gesture of consumers going out to their local small businesses and buying something from them when most of the buyer’s attention goes away with big stores. This year too like the past years, Small Business Saturday that customarily is held two days after the thanksgiving has apparentlyContinue reading “Small Business Saturday takes a fair share of consumers this Black Friday and Thanksgiving season”