How Instagram and Vine are changing the product placement strategy of brands?


As traditional Hollywood talent is losing its sheen, the engagement levels of digital platforms is now equal to what TV used to have. Top performers on Instagram and Vine are getting paid anywhere from $20,000 to $50,000 for six-second to 15-second long posts for product placement in their network. The impact that Instagram has achieved forContinue reading “How Instagram and Vine are changing the product placement strategy of brands?”

What is the secret behind flattering media coverage of Apple’s products?


  The secret of the flattering coverage that Apple’s products received in the past decade was the aggressive PR (Public Relations) efforts of the erstwhile CEO Steve Jobs. Back in the day, Jobs used to personally call important journalists and either mesmerized them or dominated them which is a well-known fact inside the media. SuchContinue reading “What is the secret behind flattering media coverage of Apple’s products?”

Management Insights: Failure should be used in corporations to fuel innovation


With the increasing competition in Business, innovation has become the key driving force, world over. However, in order to continue to innovate successful products, one needs to tide over failures and stop thinking of it as something to be detested. Baba Shiv, Sanwa Bank, Limited, Professor of Marketing believes in the concept and promotes itContinue reading “Management Insights: Failure should be used in corporations to fuel innovation”

BBC to air select Wimbledon matches in 3D this year


  The BBC is going ahead with its plans to broadcast some selected Wimbledon matches in 3D. The BBC is taking the endeavour as part of a two-year trial of the 3D technology. In the beginning, only semi-finals and finals have been singled out for airing. The service can be accessed by anyone with aContinue reading “BBC to air select Wimbledon matches in 3D this year”

Nook HD and HD+ update to add Google Play store access


The Nook tablets range contains several solid Android devices. The only problem remained until now was related to the limited app store created by Barnes & Noble. The problem is going to end now with software update which is going to include full access to the Google Play store and all its apps to theContinue reading “Nook HD and HD+ update to add Google Play store access”

Univision signs pact with BounceTV and plans to introduce services in seven markets


– Univision signs pact with BounceTV and plans to introduce services in seven markets including San Francisco, Boston, Miami, Denver, Sacramento, Raleigh, N.C., and Tampa. –          Following this deal Bounce TV’s penetration in US market will increase to 68% of US homes and now the presence of Bounce TV will reach 24 of 25 topContinue reading “Univision signs pact with BounceTV and plans to introduce services in seven markets”

Thousands come out to witness the rare total solar eclipse in Australia


A huge crowd (thousands of them) has flocked to Australia to witness the rare sight of a total solar eclipse. The crowd included everyone ranging from tourists to astronomers. Terry Cuttie of Astronomical Association of Queensland says, “Immediately before, I was thinking, ‘Are we gonna see this?’ And we just had a fantastic display –Continue reading “Thousands come out to witness the rare total solar eclipse in Australia”