How Instagram and Vine are changing the product placement strategy of brands?


As traditional Hollywood talent is losing its sheen, the engagement levels of digital platforms is now equal to what TV used to have. Top performers on Instagram and Vine are getting paid anywhere from $20,000 to $50,000 for six-second to 15-second long posts for product placement in their network. The impact that Instagram has achieved forContinue reading “How Instagram and Vine are changing the product placement strategy of brands?”

What is the secret behind flattering media coverage of Apple’s products?


  The secret of the flattering coverage that Apple’s products received in the past decade was the aggressive PR (Public Relations) efforts of the erstwhile CEO Steve Jobs. Back in the day, Jobs used to personally call important journalists and either mesmerized them or dominated them which is a well-known fact inside the media. SuchContinue reading “What is the secret behind flattering media coverage of Apple’s products?”

Stay hungry; stay foolish – How relevant is the Steve Jobs Stanford speech for graduating students today?


Convocation’s are special for graduating students for more than one reason; as it’s the final day for students in the imaginative corridors of their learning temples away from the harsh reality of outside world. Summarizing this harshness and sharing insights on how best to address these challenges is the best way for an educational institutionContinue reading “Stay hungry; stay foolish – How relevant is the Steve Jobs Stanford speech for graduating students today?”

Explore yourself through language of colours


A successful project requires a perfect mix of several colors. Confused! As to what does colors have to do with a project, well this is what we realized during a workshop titled “True Colors”. We began our journey through True Colors by filling out its questionnaire and a fun presentation later which gave us anContinue reading “Explore yourself through language of colours”

Soldiers and Civilians came out in huge numbers in North Korea to celebrate successful launch of satellite


  A huge rally was carried out in Pyongyang, North Korea on Friday to celebrate the launch of long-range rocket to establish a satellite in its orbit. The move was condemned globally as experts looked at it as a way out devised by North Korea to evade the sanctions imposed on it by United NationsContinue reading “Soldiers and Civilians came out in huge numbers in North Korea to celebrate successful launch of satellite”