400% increase in Enterprise Spam after EU Referendum Campaign results announced


400% increase in Enterprise Spam – phishing, spam and malware threats have been noticed after EU Referendum Campaign (Brexit) results announced, acc. to Symantec Security Response. Independent sources in cyber security industry have also confirmed of such a trend, while some also comparing it with a typical attempt at social engineering through psychological manipulation. ReadContinue reading “400% increase in Enterprise Spam after EU Referendum Campaign results announced”

9 Unmissable Facts about the Indian Beer (Brewing) Industry


-The top 3 beer companies in India according to 2014 figures are United Breweries, SABMiller and Carlsberg (Tuborg strong being most popular in India). -The market share of United Breweries in the Indian beer industry stands at more than 50% (on 2014 sales figures). -Taxes collected by Indian States from Beer contribute as much asContinue reading “9 Unmissable Facts about the Indian Beer (Brewing) Industry”

India’s Domestic Air Cargo Witnessing Unprecedented Growth on Ecommerce Push


Domestic air cargo traffic in #India is on a growth spree with increasing demand from #ecommerce companies. The sector has been witnessing double digit growth ranging from 21-25% in 6 out of last 14 months. Bengaluru, Hyderabad and New Delhi airports are experiencing sharpest growth with Delhi’s traffic growing at the rate of 42.2% in MayContinue reading “India’s Domestic Air Cargo Witnessing Unprecedented Growth on Ecommerce Push”

How being introverts helped these two celebrities excel professionally?


Both #AudreyHepburn and #Einstein were introverts who placed high value on working with intensity & didn’t follow any trends. The said traits are associated with introvert personalities. Source: CS Monitor

How Instagram and Vine are changing the product placement strategy of brands?


As traditional Hollywood talent is losing its sheen, the engagement levels of digital platforms is now equal to what TV used to have. Top performers on Instagram and Vine are getting paid anywhere from $20,000 to $50,000 for six-second to 15-second long posts for product placement in their network. The impact that Instagram has achieved forContinue reading “How Instagram and Vine are changing the product placement strategy of brands?”

Two new wearable fitness devices unveiled by Jawbone: $49 Move and $179 UP3


With quite a few new fitness trackers been launched this fall, quite a lot of alternatives have hit the market. However, now is the time for Jawbone that is entering the market with its two new devices from its UP line, the $49 UP Move and $179 UP3. The Move is part of Jawbone’s attemptContinue reading “Two new wearable fitness devices unveiled by Jawbone: $49 Move and $179 UP3”

What’s the basic law of software engineering talent?


“A great developer is well worth his/her weight in gold. The theory subscribed to here is that a great developer is 5x-10x better than an average software developer and that’s the basic law of software engineering talent,” says Ravi Gururaj, chairman of the Nasscom Product Council. Source: TOI

Why did planes kept flying over Ukraine even after it was crisis hit?


After the news of Malaysian Airlines jet that was carrying 298 people was shot down by a surface-to-air missile yesterday in Eastern Ukraine, you must be asking yourself that the country has been crisis torn for months and yet International airlines did not took the precaution of avoiding the risky route. Well, following are aContinue reading “Why did planes kept flying over Ukraine even after it was crisis hit?”

What is the secret behind flattering media coverage of Apple’s products?


  The secret of the flattering coverage that Apple’s products received in the past decade was the aggressive PR (Public Relations) efforts of the erstwhile CEO Steve Jobs. Back in the day, Jobs used to personally call important journalists and either mesmerized them or dominated them which is a well-known fact inside the media. SuchContinue reading “What is the secret behind flattering media coverage of Apple’s products?”

The notion of not going for an MBA degree after turning entrepreneur could be damaging


In an article published in the Bloomberg Businessweek, Scott Rostan has mulled over an idea that how not having an MBA degree has kept entrepreneurs of some of the startups like WhatsApp, Tumblr from guiding it towards its prime themselves, while also evaluating the decision of Snapchat’s entrepreneur Evan Spiegel of putting down the $3bnContinue reading “The notion of not going for an MBA degree after turning entrepreneur could be damaging”