9 Unmissable Facts about the Indian Beer (Brewing) Industry

Föroya Bjór under CC BY 3.0

-The top 3 beer companies in India according to 2014 figures are United Breweries, SABMiller and Carlsberg (Tuborg strong being most popular in India).

-The market share of United Breweries in the Indian beer industry stands at more than 50% (on 2014 sales figures).

-Taxes collected by Indian States from Beer contribute as much as 20-30% of their annual budget.

-Beer is taxed about 3 times more in comparison to the tax rates applicable on spirits.

-There’s only one licensed beer outlet in India per 18000 people whereas, in China there is one beer outlet per 300 people.

-The growth rate in the Beer market was 12% in 2012 which has now slowed down to only about 4% presently.

-Tax incidence on beer has been found to be in the range of 60-85% per bottle in a Moody’s study.

-The beer consumption in India stands at merely 35% in the alcoholic beverages category whereas globally it stands at 80%. The beer consumption metric falls even further down to just 18% when looked at from absolute alcoholic content standpoint.

-Foreign players such as Heineken and Budweiser are quickly gaining turf through largely imported stock in an industry that was once dominated by domestic companies.

Editorial insights:

-To resurrect Indian beer industry, the state government’s should rationalise the tax structure by creating a distinction between low and high alcohol containing beverages. Also due to the present tax structure, consumers find high-alcohol containing spirits such as whiskey, vodka etc. more economical leading to higher consumption of the same.

-There should be an easing of the distribution restrictions which only allows beer to be sold through licensed alcohol outlets.

-Since beer is an agricultural product that is made from coarse grains such as Barley, any sops provided to the industry will also help farmers. It is pertinent to mention here that the beer industry has already helped farmers to raise crop productivity by educating them on best farming practises. The industry is also funding in research to develop high-yielding barley seeds.

Published by Bhavesh Kumar

A multi-talented professional with diverse experience spanning across Advanced statistical analysis,Python programming with NumPy, pandas, matplotlib, Seaborn, Tableau, Machine Learning with stats models and scikit-learn, Deep learning with TensorFlow, journalism (digital and broadcast), management consultancy and documentary filmmaking. Worked for the leading international news agencies on feature stories, videography, scripting, programming and editing broadcast news. A creative and analytical mindset focused on executing new-age strategic communication initiatives with all its corresponding elements (clear and coherently written key messages, marketing strategy and predictive analytics) to ensure effective target audience impressions. Also, worked on several primary and secondary market research projects (Market Feasibility Study) for businesses looking for actionable insights.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: