As traditional Hollywood talent is losing its sheen, the engagement levels of digital platforms is now equal to what TV used to have.
Top performers on Instagram and Vine are getting paid anywhere from $20,000 to $50,000 for six-second to 15-second long posts for product placement in their network.
The impact that Instagram has achieved for fashion industry has now reached a negotiating position with high-end brands.
This has also particularly paved way for the democratisation of celebrity incubation. The power now vests in the hands of millennials who no longer watch TV or lured by a banner ad.
The analytics also have evolved tremendously today from what Klout used to do in the nascent Facebook and Twitter era. It is now possible to know which filters on Instagram are getting maximum engagement.
Source: Tech Crunch