How Instagram and Vine are changing the product placement strategy of brands?


As traditional Hollywood talent is losing its sheen, the engagement levels of digital platforms is now equal to what TV used to have.

Top performers on Instagram and Vine are getting paid anywhere from $20,000 to $50,000 for six-second to 15-second long posts for product placement in their network.

The impact that Instagram has achieved for fashion industry has now reached a negotiating position with high-end brands.

This has also particularly paved way for the democratisation of celebrity incubation. The power now vests in the hands of millennials who no longer watch TV or lured by a banner ad.

The analytics also have evolved tremendously today from what Klout used to do in the nascent Facebook and Twitter era. It is now possible to know which filters on Instagram are getting maximum engagement.

Source: Tech Crunch

Published by Bhavesh Kumar

A multi-talented media professional with diverse experience spanning across journalism (digital and broadcast), management consultancy and documentary filmmaking. Worked for the leading newspaper (the Times of India) and news broadcaster (NDTV India) on their web portal, feature stories, shooting, scripting, programming and editing broadcast news. A creative mindset focused on executing new-age strategic communication initiatives with all its corresponding elements (clear and coherently written key messages, social media marketing and multimedia content) to ensure effective target audience impressions. Also, worked on several primary and secondary market research projects (Market Feasibility Study) for business expansion into new markets.

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