Facebook all set to leave Twitter behind in social media advertising with latest introduction of embeddable posts


With an aim to make Facebook posts the part of more public conversations, the company on Wednesday introduced embeddable posts that will be used by blogs and news organizations to include status updates, videos and photos in stories done by them from now on.

Facebook all set to leave Twitter behind in social media advertising with latest introduction of embeddable posts-global-annal-bhavesh-kumar-mark-zuckerberg-technology

The posts can be embedded in the same way as embeds from Twitter and YouTube are done. All you need is your account to be enabled and you can take the benefit of the option to “Embed post.” That will produce a code which you can cut and paste into a blog entry or HTML file of your choice.

If you want to embed a post then it must be set to public category. While announcing the new upgrade, Facebook used a status update from the British Monarchy about the recent royal birth to exemplify it.

Mashable, CNN, The Huffington Post, Bleacher Report and People magazine are the first few media organizations to get early access to the latest embedded posts.

Despite the fact that an estimated 72% of Facebook users set their posts on private mode, the social media company has been looking for ways in which it can use its public posts to add more commentary and versatility on topical issues.

Facebook introduced hashtags in June with the same objective so that users and journalists could follow conversations on Facebook on various issues and gauge the society’s mood in general. The new embedded posts can also include hashtags, which will help readers to see those discussions with just a click.

All such efforts are undertaken by Facebook with the intent of providing more inventories to advertisers with the need of spreading their message to people during live events, like the Super Bowl or the Oscars. However till now, Twitter has offered a mammoth share of such ad opportunities, but with its 1.1 billion users which comes down to just 28% of Facebook audience it offers a much viable alternative to Twitter.

Image: Getty, Justin Sullivan

Source: Mashable

Published by Bhavesh Kumar

A multi-talented media professional with diverse experience spanning across journalism (digital and broadcast), management consultancy and documentary filmmaking. Worked for the leading newspaper (the Times of India) and news broadcaster (NDTV India) on their web portal, feature stories, shooting, scripting, programming and editing broadcast news. A creative mindset focused on executing new-age strategic communication initiatives with all its corresponding elements (clear and coherently written key messages, social media marketing and multimedia content) to ensure effective target audience impressions. Also, worked on several primary and secondary market research projects (Market Feasibility Study) for business expansion into new markets.

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