Samsung courts Apple’s suppliers amidst increasing demand for its smartphones


Samsung’s supply chain has begun to feel the pressure as the company continues to retain leadership position in the global smartphone sales.

Samsung courts Apple’s suppliers amidst increasing demand for its smartphones-global-annal

Gartner recently announced figures according to which Android emerged as the preferred operating system, riding on the success of which Samsung holds 30.8 percent of the global marketshare for smartphone sales. Going by the estimated shipments of 64.7 million units in comparison to Apple’s 38.3 million in Q1 of 2013, it isn’t difficult to know why manufacturers, parts suppliers and labor to assemble the company’s products might be under pressure.

The total market capital of smartphone market today is worth $253 billion, and both Apple and Samsung are pushing each other around to take the largest possible slice of this market. However, according to Reuters, this means that manufacturers are grappling with the rising demand amidst short supply prompting Samsung to now start courting some of Apple’s main suppliers.

Source: ZDnet, Indian Express

Published by Bhavesh Kumar

A multi-talented media professional with diverse experience spanning across journalism (digital and broadcast), management consultancy and documentary filmmaking. Worked for the leading newspaper (the Times of India) and news broadcaster (NDTV India) on their web portal, feature stories, shooting, scripting, programming and editing broadcast news. A creative mindset focused on executing new-age strategic communication initiatives with all its corresponding elements (clear and coherently written key messages, social media marketing and multimedia content) to ensure effective target audience impressions. Also, worked on several primary and secondary market research projects (Market Feasibility Study) for business expansion into new markets.

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