Samsung courts Apple’s suppliers amidst increasing demand for its smartphones


Samsung’s supply chain has begun to feel the pressure as the company continues to retain leadership position in the global smartphone sales.

Samsung courts Apple’s suppliers amidst increasing demand for its smartphones-global-annal

Gartner recently announced figures according to which Android emerged as the preferred operating system, riding on the success of which Samsung holds 30.8 percent of the global marketshare for smartphone sales. Going by the estimated shipments of 64.7 million units in comparison to Apple’s 38.3 million in Q1 of 2013, it isn’t difficult to know why manufacturers, parts suppliers and labor to assemble the company’s products might be under pressure.

The total market capital of smartphone market today is worth $253 billion, and both Apple and Samsung are pushing each other around to take the largest possible slice of this market. However, according to Reuters, this means that manufacturers are grappling with the rising demand amidst short supply prompting Samsung to now start courting some of Apple’s main suppliers.

Source: ZDnet, Indian Express

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