Do you hate selling your photographs? If so, It’s time you adapt and start learning selling techniques for photographers
Accept it or not but selling is a major problem for many photographers. When photographers turn professional, they want people to pay them for their work. They assume that their work has the potential to speak for it, to bring new clients without them having to put in efforts in order to sell it. I am sure that most of you must have probably come across this fact by now and realized it the hard way that things don’t work that way. If you want your work to get recognition, continue growing, or at least you retain a certain constant number of clients then you must put in every possible shot to sell yourself as an artist.
Many photographers grapple with a genuine problem with having to describe their work that it makes it almost tempting for the potential buyer. Some detest it to such an extent that they would completely eliminate the responsibility from their job description! An argument most often heard from such photographers is that why photographers can’t be like other artists who are represented by galleries and curators and be not required coming face to face with the client? Well one strong argument that I would like to put across is that independent photographers must learn to adapt, because if you don’t, then your business could soon face the threat of bringing the shutter down on it. Another thing that most photographers hate about “money talk” is that feel uneasy after having it but one thing they fail to take into concern is that it’s when the sale is closed. The level of uneasiness felt by the photographer obviously rises further when the client decides to go with someone else instead.
The thing about selling that makes photographers hate is the sale has to be often pushed. If the clients are reluctant, they are given lucrative offers (don’t forget that everyone’s a photographer these days) and sometimes you may even be required to insist. However by doing so it’s very easy to mess things up and what photographers most feel uncomfortable is to turn into salesmen and turn offensive towards clients which are understandable.
The entire problem could be solved by just adjusting your mindset. After all you are an artist, but above it you are a service provider and your work cater to a certain need. It may have to deal with creating memories, about documenting a certain event or illustrating a concept. This is something that every photographer needs to understand, including you. In my opinion most photographers begin negotiations with fear and frustration that their work might not be good enough or if it is, it might be out of their budget range. And that’s when you start making serious compromises. The first thing you should take into account is that as long as you are meeting with someone, they have a need and in order to provide a solution to that need you employ your talent, skills and equipment. Sure, on certain days you shall feel unconfident about your work, and may feel reluctant to ask money for it. However that happens only when you perceive yourselves as somebody who is just there to take photos. You are asking a price for the help you are being asked for. No doubt it is important that you must ask for a reasonable price for your work. However if you closely assess your work and realize your worth then there is absolutely no reason to be ashamed of it. In getting the right price you may also encounter some people who try to hard bargain with you, but that’s only because they have inherited this notion from society that you’re just another person with a camera. It is your job to explain that’s not true and leave it to them to realize it. Of course everyone will not understand the nuances of your work and you shouldn’t bother about such people, but most negotiations do fructify once the client understands the effort and cost incurred by you in your work.