Imax and Paramount strengthen ties with new Five-Film deal

Imax and Paramount Pictures have strengthened business ties by entering into a pact to release five of the Hollywood studio’s upcoming films. The said movies are going to be including Michael Bay’s Transformers 4 in June 2014 and a co-production of Christopher Nolan’s Interstellar in November of the same year.

Imax and Paramount strengthen ties with new Five-Film deal-global-annal

Another three Paramount Pictures which forms part of the agreement are yet to be announced.

The extended deal took place after Imax successfully released Nolan’s The Dark Knight.

In The Dark Knight and Bay’s forthcoming Transformers 4, Imax’s proprietary cameras are going to be used to make film for the large-format exhibitor’s screens.

“Imax is among the greatest ways to experience a movie,” Rob Moore, vice chairman of Paramount Pictures, said in a statement Monday.

“Working with today’s top filmmakers, we look forward to bringing audiences the most exciting new movies with the very best presentation for years to come,” he said.


Source: Hollywood Reporter

Published by Bhavesh Kumar

A multi-talented media professional with diverse experience spanning across journalism (digital and broadcast), management consultancy and documentary filmmaking. Worked for the leading newspaper (the Times of India) and news broadcaster (NDTV India) on their web portal, feature stories, shooting, scripting, programming and editing broadcast news. A creative mindset focused on executing new-age strategic communication initiatives with all its corresponding elements (clear and coherently written key messages, social media marketing and multimedia content) to ensure effective target audience impressions. Also, worked on several primary and secondary market research projects (Market Feasibility Study) for business expansion into new markets.

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