Google buys Channel Intelligence, takes next step for expanding its e-commerce business


Channel Intelligence, the e-commerce consultation provider, was bought by Google recently for $125Mn in an all cash deal. Channel Intelligence has its presence in over 31 countries across the globe and provides e-commerce marketplace related services to more than 850 companies including “Best Buy” and “Target”.

Google buys Channel Intelligence, takes next step for expanding its e-commerce business-global-annal

Channel Intelligence was earlier a partner institution working with Google Shopping in developing e-commerce industry, playing critical role in establishing Return On Ad Spend (ROAS) and Product Listing Ads (PLAs) products.

 

Source: Tech Crunch

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