– Univision signs pact with BounceTV and plans to introduce services in seven markets including San Francisco, Boston, Miami, Denver, Sacramento, Raleigh, N.C., and Tampa.
– Following this deal Bounce TV’s penetration in US market will increase to 68% of US homes and now the presence of Bounce TV will reach 24 of 25 top markets out there.
– Univision Television Group holds ownership rights of 62 station in US Hispanic regions and Puerto Rico.
– Financial details of the deal haven’t been disclosed.
– Jeffery Wolf, Executive VP, Distribution of Bounce TV said, “This unique agreement brings together the leading over-the-air broadcaster targeting the Hispanic viewer and the only over-the-air network targeting African-Americans,”
Source: Chicago Tribune
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Published by Bhavesh Kumar
A multi-talented media professional with diverse experience spanning across journalism (digital and broadcast), management consultancy and documentary filmmaking. Worked for the leading newspaper (the Times of India) and news broadcaster (NDTV India) on their web portal, feature stories, shooting, scripting, programming and editing broadcast news. A creative mindset focused on executing new-age strategic communication initiatives with all its corresponding elements (clear and coherently written key messages, social media marketing and multimedia content) to ensure effective target audience impressions. Also, worked on several primary and secondary market research projects (Market Feasibility Study) for business expansion into new markets.
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