Univision signs pact with BounceTV and plans to introduce services in seven markets


– Univision signs pact with BounceTV and plans to introduce services in seven markets including San Francisco, Boston, Miami, Denver, Sacramento, Raleigh, N.C., and Tampa.

–          Following this deal Bounce TV’s penetration in US market will increase to 68% of US homes and now the presence of Bounce TV will reach 24 of 25 top markets out there.

–          Univision Television Group holds ownership rights of 62 station in US Hispanic regions and Puerto Rico.

–          Financial details of the deal haven’t been disclosed.

–          Jeffery Wolf, Executive VP, Distribution of Bounce TV said, “This unique agreement brings together the leading over-the-air broadcaster targeting the Hispanic viewer and the only over-the-air network targeting African-Americans,”

Source: Chicago Tribune

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