Macy’s Thanksgiving Parade gave hope to Hurricane Sandy affected New Yorkers this year


  • Macy’s 86th Thanksgiving Day Parade this year helped give some hope to the Hurricane Sandy affected people of New York.

  • The streets come to life with 3.5Mn spectators coming together to witness the parade with as much as 50 million viewers seeing the parade on TV.

  • This year the parade took a different route and skipped the Times Square from its list. Instead, the parade diverted on the 6th Avenue and ended its journey on the Macy’s Store located on 34th Street.

  • The sight of giant helium balloons with Central Park in its backdrop resembled a dreamy sequence loved by spectators mostly.

  • Executive Producer of the parade, Amy Kule said in a statement, “As it has during turbulent times in our history, we hope the Macy’s Parade serves as a beacon of hope for all who tune in and gather with friends and family to give thanks this season, as they continue to heal from the devastating aftermath of Superstorm Sandy,”

 

 

Source: Holiday Blog

Published by Bhavesh Kumar

A multi-talented media professional with diverse experience spanning across journalism (digital and broadcast), management consultancy and documentary filmmaking. Worked for the leading newspaper (the Times of India) and news broadcaster (NDTV India) on their web portal, feature stories, shooting, scripting, programming and editing broadcast news. A creative mindset focused on executing new-age strategic communication initiatives with all its corresponding elements (clear and coherently written key messages, social media marketing and multimedia content) to ensure effective target audience impressions. Also, worked on several primary and secondary market research projects (Market Feasibility Study) for business expansion into new markets.

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