Apart from the real war that is going on between Hamas and Israeli forces in Gaza, there is one that has been going on in the social media also. This fight is to garner the maximum public support for their respective sides.
Social Media Warfare:
As sharing and commenting are key weaponry of the social media platforms, the updates from both Hamas and Israeli Military are available to be shared amongst the personal space of people.
The tweet of Israeli Defense Forces (@IDFSpokesperson) was shared 2600 times on twitter whereas Hamas’s (@AlqassamBrigade) tweet was retweeted about 350 times. Matt Buchanan of BuzzFeed says that this is the new trend in war’s currently on display where both sides are asking their loyalists to share them as much as they can.
Buchanan writes on this trend, “Unlike any propaganda machine before it, it’s inherently viral. It’s designed to spread,” and thinks that IDF tweets “are a mixture of documentation, saber rattling, sober reminders of the reality of war, and upbeat updates on the advanced state of its technology. All delivered direct to you. Please RT.”
The catch here remains that according to social media history, online marketing campaigns have never delivered hundred percent and leaves a certain section of population baffled about the whole process. The risk of this online strategy going awry also exists albeit partially. Dashiel Bennett of the Atlantic Wire says, “On one level, it makes sense for the military to use the internet to provide useful information and possibly even explain its mission to the public. (They have Spanish and French-language versions of the account too, for added global reach.),” He also says, “But the odd tone of the writing, has taken some people aback and left the IDF open to mockery and charges of insensitivity regarding a very sensitive subject.”