In the recent development over launch of Google Play service, British Phonographic Industry (BPI) that represents the biggest record labels of UK has said that Google cannot go about continuing the service without dealing with the menace of illegal downloading of music.
Chief executive of BPI, Geoff Scott said, “We don’t think it makes any sense for them to be doing something which does support artists and then, on the other hand, undermine artists by referring consumers to illegal sites.” He also said, “Clearly what they promised to do isn’t yet working. What we need to do is find out why is that the case and how quickly can they fix it” The solution according to Scott, “We personally think that three months should be long enough to get it working.”
On the other hand Sami Valkonen who is heading the department of international licensing at Google Play doesn’t share his opinion and says that it isn’t as easy as it sounds. He says, “The way that our search engine works is a completely separate algorithm from anything we do on Google Play,” and “Our search algorithm is a very complex beast and how it works, I have no clue.”
The strategy followed by Google Play to counter Apple iTunes in UK is the service offering wherein consumers shall be allowed to store as many as 20000 songs in their cloud for free.
Sami Valkonen says, “We’ll make it easy for consumers to acquire legal music,” and “I think that is something that is hopefully going to make piracy obsolete because it’s so easy to operate within the bounds of the law that there is really no need to go beyond them.”
The BPI says it welcomes the addition of a new legal service to the UK market, adding “it’s good for the music industry and for consumers to have choice”
Google Play is already available in US and charges 99p for a track with millions of them to choose from.
Source: BBC Newsbeat
Photos: Getty Images