Canadian website blocked in France for showing French Presidents as swingers in its advertisement


A Canadian adultery website that is called “AshleyMadison.com” was blocked by French Police on 24 Oct, 2012 for putting up French presidents as womanizers on its website. The list of presidents included in the website includes likes of Francois Mitterrand, Jacques Chirac, Nicolas Sarkozy and Francois Hollande.

The strapline of this website reads, “What do all these men have in common? They should have thought of AshleyMadison.com,” All the above mentioned French presidents were shown in website with their faces covered with lipstick marks of kisses.

AshleyMadison.com also tried to put up huge banners on two major billboards in Paris by way of Guerrilla style but could not succeed. They however also tried to go the usual way before using this tactics but the billboard owners returned them saying that the ads were “too political”. At last they had to remain content in the end with a banner measuring three- by-six meter banner near Bir-Hakeim Bridge.

Founder of this website, Noel Biderman says, “France is the home of infidelity in the eyes of the world,” The website is targeted at married couples with its punch line saying, “Life is short. Have an affair.”

He also made his point saying “We waited until we had the perfect platform to bring the French what they were missing: discretion,” and  “Photographs of presidents are in the public domain,”

The website was founded way back in 2002 in Canada and claims that it has 16 million viewers to its credit coming from 25 countries across the world.

Source: Times of India

Photos: Huffington Post

Published by Bhavesh Kumar

A multi-talented media professional with diverse experience spanning across journalism (digital and broadcast), management consultancy and documentary filmmaking. Worked for the leading newspaper (the Times of India) and news broadcaster (NDTV India) on their web portal, feature stories, shooting, scripting, programming and editing broadcast news. A creative mindset focused on executing new-age strategic communication initiatives with all its corresponding elements (clear and coherently written key messages, social media marketing and multimedia content) to ensure effective target audience impressions. Also, worked on several primary and secondary market research projects (Market Feasibility Study) for business expansion into new markets.

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